"Higher education can't be a luxury–it's an economic imperative that every family in America should be able to afford."—President Barack Obama, State of the Union Address, January 24, 2012
AP recruits qualified students in North America through field-based recruiting, affiliate partnerships, and digital marketing. Through Academic Partnerships International (API), students are recruited internationally through information centers and partnerships with outstanding international universities.
Field-Based Recruitment through Affiliate Partners
Academic Partnerships is committed to expanding educational opportunities to employees of corporations and organizations interested in raising the educational attainment of their workforce. Through partnerships with AP, these entities provide their employees and their families with the benefit of an affordable, high-quality education from public universities in a flexible, online environment.
AP’s robust field-based organization has established more than 2,000 affiliate partnerships on behalf of its partner universities and cultivates these relationships on an ongoing basis. Affiliate partners include a number of Fortune 500 companies, such as American Airlines, CitiCorp, FedEx, JC Penney, Office Depot, State Farm, Walgreens, and many others. AP’s affiliate partners also include more than 1,000 school districts, teachers’ unions, healthcare systems, and law enforcement agencies, as well as the military, municipalities, community colleges, and large not-for-profit organizations.
To provide a better understanding of the educational opportunities available through AP’s partner universities, Academic Partnerships holds information sessions and works closely with the human resources and education departments of our affiliate partners to promote the pursuit of higher education within their organizations.
AP has a sophisticated digital marketing capability, which is advancing rapidly. Through its Innovation Lab in San Francisco, California, AP is inventing the future of student recruitment. Through mobile phones and computers, AP partner institutions are being linked to millions of prospective students who are attracted by new recruiting concepts that simplify the selection of a university, enrollment and attendance. The goal of AP’s digital marketing innovations is to vastly expand the number of prospective students who see our message and to reduce the cost of acquiring an enrolled student. The work AP is doing in this area is essential to its partner institutions’ full participation in the rapid globalization of higher education.
Latin American Recruiting Centers
An AP sister company recruits students through over 540 learning centers across Latin America in collaboration with municipal governments and outstanding universities in Guatemala City, Guatemala; San Jose, Costa Rica; Panama City, Panama; Bogota, Colombia; Salvador and Rio de Janeiro, Brazil; Cordoba and Buenos Aires, Argentina; Santiago and Concepcion, Chile; and Asuncion, Paraguay.