There's never been a more exciting time to be part of the digital transformation impacting the realm of higher education. As colleges and universities adopt emerging technologies and develop new ways of teaching, a continually growing audience of working adults today has increased access to attain both professional and personal success through online education.

With more than 1,600 universities in the U.S. offering at least one fully online degree program, competition for online students is fierce. Innovative marketing combined with a deep commitment to the online student experience are critical to the recruitment, enrollment and persistence of online students through graduation.

The fact is, all digital interactions today are expected to be fast, efficient and engaging. Prospective students, too, approach online education with a 'digital consumer' mindset. They expect the university admissions and enrollment process to be fast and efficient. They look for assistance and engagement along the way and they want to pursue studies on a timeframe that suits their schedule.

At AP, everything we do is designed to help our university partners deliver the student-centric educational experience that online students seek. Universities who succeed in providing a high-quality education as well as a great online student experience from initial program inquiry all the way through graduation are strongly positioned to achieve sustainable growth.

It is a privilege to be able to use our expertise to help university partners and their students grow and thrive through online education. Together we work to anticipate change, embrace innovation and forge a future of even more accessible higher education for all.