Challenge: A public university with declining enrollment in its Master of Education degrees sought to reverse course by going online and serving a broader population of teachers.
Solution: AP partnered to expand the university’s online brand presence and drive enrollment through an enhanced mix of marketing and student recruitment activities. In addition to digital tactics including display advertising, email, and search engine optimization, a team of field sales representatives was deployed throughout the region in a focused effort to increase program awareness among education stakeholders and potential student audiences.
Results: The combination of dedicated field sales activity and a robust digital marketing strategy enabled the university to:
- Grow enrollments from an adjacent state by 150% in one year
- Become the largest online provider of education programs in the state and rank #2 among U.S. public graduate education programs based on enrollments
Sources: Academic Partnerships internal data and the U.S. National Center for Education Statistics-Integrated Postsecondary Education Data System (NCES-IPEDS)