Challenge: A university sought to increase enrollments in its AACSB-accredited MBA program as on-campus enrollments had fallen dramatically. Needing to attract students and strengthen the program’s brand, the university aspired to create a high-quality online version of the on-campus MBA program.
Solution: AP provided strategic guidance to help the university bring a high-quality online version of its MBA program to market. To meet the needs and expectations of a working adult target audience, we advised the program’s leadership to adapt certain program requirements and provide convenient start times to attract qualified students.
Results: The university has experienced significant program expansion both regionally and nationally. As a result, the online MBA program grew 1,400% in its first year. Within 24 months, this AP partner enrolled more than 100 MBA students in each start date, exceeding the university’s expectations for the program. Since then, new enrollments have grown 45% year over year. Today, this university is recognized as a vibrant, student-focused institution with a thriving online MBA that attracts students from all over America thanks to its high-quality, affordable and accessible program.