Our Services

The AP HigherEdge®

At Academic Partnerships, our business is assisting universities in bringing to life education that is top-quality, affordable and workforce relevant—by facilitating the growth of highly competitive, accelerated, fully online programs.

Our AP HigherEdge® model of integrated university, marketing and student support services maximizes our partners’ online growth goals with a commitment to student success.

University Services

We prepare universities for success

Academic Partnerships’ dedicated teams guide each university partner’s growth path from the start, assisting in the adaptation of existing systems, processes and technologies and serving as mentors in teaching and learning best practices to support online instruction. Our faculty support approach equips faculty and staff with the information, tools and resources to design and deliver successful online programs with a commitment to student success.

AP Image with Content FPO

Mitigating risk with a proven model

We join forces with higher education partners using a time-tested, fully integrated services model managed by Academic Partnerships’ Partner Support team. This approach gives universities practical strategies and a reliable process for implementing fully online programs. Our pre-launch AP HigherEdge® University Services feature:

Academic Partnerships HigherEdge market insights

Market insights to inform program development

Academic Partnerships HigherEdge vertical experts

In-house experts in business, education and healthcare

Academic Partnerships HigherEdge project management

Project management for optimizing operations

Academic Partnerships HigherEdge training

Faculty training systemized for online instruction

Academic Partnerships HigherEdge course carousels

Course carousels to support accelerated programs

Academic Partnerships HigherEdge point of contact

Transparent communication from a single point of contact

Academic Partnerships’ commitment is to preserve and enhance the brand integrity of universities while expanding their market share through online programs that serve as both enrollment streams and contingency plans. Our record of scaling growth and revenue for our partners is unmatched. See our results

The Edge Factor:
Unparalleled support for faculty

Faculty support is critical as teaching quality makes or breaks the student experience. This is why our Academic Services and Products team gives broad-based support to faculty through asynchronous program planning, mentored instructional design, and training in best practices in technology-enriched pedagogy. Add a faculty grant program, free tools such as Zoom conferencing and opportunities to connect via our digital e-commons, and faculty are fully prepared to discover the rewards of online instruction.

Academic Partnerships helped grow our online enrollment exponentially, from 170 students in spring 2018 to nearly 3,000 this spring.

Ashish Vaidya, Ph.D.
President
Northern Kentucky University
From Inside Higher Ed, “The Essentiality of Public-Private Partnerships” (July 9, 2020)

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Integrated Marketing Services

We promote brand and program offerings

Academic Partnerships serves as a virtual digital and creative agency, creating direct response marketing assets that focus on recruiting and retaining students for online programs that fit their goals. We execute data-driven marketing plans for digital, traditional and field sales channels, continually refining their performance to meet and exceed partner expectations.

Academic Partnerships employees

Maximizing marketing to millions of potential students

Academic Partnerships’ dedicated digital and creative marketing teams surmount a competitive digital environment by devising strategies that fill each partner’s prospective funnel with highly qualified students who enroll and go on to complete their online degrees. We apply depth of experience enriched with digitally integrated insights to sharpen our understanding of education trends and attract audiences who are college-ready. Our performance marketing practices include:

Academic Partnerships HigherEdge analytics

Data-driven analytics and A/B testing

Academic Partnerships HigherEdge paid marketing

Performance-based digital and integrated media

Academic Partnerships HigherEdge SEO organic content

Brand-lifting SEO/organic content creation

Academic Partnerships HigherEdge digital assets

User-centric optimized digital assets

Academic Partnerships HigherEdge field sales

Industry-leading field sales marketing support

Academic Partnerships reporting

Ongoing performance analysis and optimization

The Edge Factor:
Data-smart marketing strategies that are first-in-class

Data and its science not only drives our integrated online education marketing, it fuels our focus on enrollment performance and student success. But not just any data. Our experienced team deploys advanced digital analytics tools with some, sifting, measuring, aggregating and A/B testing, blending in fresh innovations of our own. All tailored to match the right student to the right program, every time.

In its first year, our partnership with AP is already a big success for both Longwood and our students…The AP team has been very easy to work with and added tremendous value and expertise.

David Lehr
MBA Program Director and Professor of Economics
Longwood University

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Student Support Services

We produce successful students and graduates

We serve dreamers and doers—adult learners who need to access meaningful education and attain relevant and resilient skill sets by earning their degrees online. Our student support teams travel that path alongside them, offering motivation and inspiration every step of the way.

Academic Partnerships call center

Fostering dynamic student experiences

At Academic Partnerships, we are only successful when our university partners’ students achieve their education goals. Academic Partnerships’ AP HigherEdge® student recruitment and retention model is high-touch and highly responsive to give each individual the informational and relational support they need throughout their student journey. Our cascade of communication begins with initial inquiry and follows through application, enrollment, progression and program completion. We provide:

Academic Partnerships HigherEdge student support

Initial qualification of students

Academic Partnerships HigherEdge admissions assistance

Assistance with application and enrollment processes

Academic Partnerships HigherEdge communications

A structured cadence of multichannel communications

Academic Partnerships HigherEdge university referrals

Referrals to university resources

Academic Partnerships outreach

Outreach to inactive students

Academic Partnerships continuous process

Ongoing support to prompt course-by-course persistence

Academic Partnerships’ Enrollment Services specialists act as a natural and transparent extension of the university and provide prospective students with essential guidance on programs, application and documents requirements, deadlines and enrollment steps. Our Retention Services specialists are expert guides helping to onboard new students, remind students of tuition and enrollment deadlines and serve as ever-supportive success coaches throughout their journey.

The Edge Factor:
The depth and breadth to foster each student’s success

We call our student support services “wraparound” for good reason. Our highly trained specialists blanket students with essential information, critical reminders, and practical tips that encourage their program progress and completion. Our enrollment and retention teams possess the skills and tools necessary to support students at an individualized level far beyond the scope of most universities.

The key to such partnerships has been finding the overlap in our respective institutional missions. Academic Partnerships, for example, shares our goal of increasing student access, affordability and ultimately student success, with offerings that allow students to pay by the course.

Ashish Vaidya, Ph.D.
President
Northern Kentucky University
From Inside Higher Ed, “The Essentiality of Public-Private Partnerships” (July 9, 2020)

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AP has been such an amazing partner for the past eight years for LSU Shreveport. They care about our institution, our faculty, and our staff, and always place our success as their number one goal…

Dr. Julie Lessiter, Ed.D.
Vice Chancellor, Strategic Initiatives
Louisiana State University Shreveport

View more testimonials »

Get In Touch

Elevate your institution’s online successes with Academic Partnerships

Contact us to learn how our AP HigherEdge® services can make all the difference.

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Latest

News

TAMIU, ACADEMIC PARTNERSHIPS CO-PRESENT AT HACU’S 36TH ANNUAL CONFERENCE

October 20, 2022

LAREDO, TX –– Texas A&M International University (TAMIU) and Academic Partnerships (AP) presented at the Hispanic Association of Colleges and Universities (HACU) 36th Annual Conference, held Oct. 8-10, 2022. Dr. Jennifer…

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News

Manhattanville College and Academic Partnerships Launch Online Degree Programs

October 18, 2022

PURCHASE, NY, October, 2022 – In a continuing effort to diversify its educational offerings, Manhattanville College will launch a portfolio of online degrees supported by Academic…

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News

College of Mount Saint Vincent Offers Online Degree Programs, Supported by Academic Partnerships, Designed for Working Professionals

October 11, 2022

Riverdale, NY – October 11, 2022 – A leader in education, Mount Saint Vincent is pleased to announce a partnership with Academic Partnerships (AP), expanding…

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News

Avila University Teams Up with Academic Partnerships to Offer Online Business Programs with Students’ Flexibility and Accessibility Top of Mind

September 26, 2022

KANSAS CITY, MO, September 22, 2022 – Avila University announces that students can now sign up and apply to its new online graduate business programs,…

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News

St. Cloud State University’s College of Education and Learning Design Expands Online Offering with Master’s in Education Programs with Flexibility and Accessibility Top of Mind

July 27, 2022

July 27, 2022 – St. Cloud State University announces the expansion of its online portfolio of graduate degrees, supported by Academic Partnerships (AP), beginning fall…

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News

Academic Partnerships Wins Comparably Recognition for Best Leadership Team

July 19, 2022

JULY 19, 2022, DALLAS, Texas – Academic Partnerships (AP), a leading higher education online facilitator, is proud to announce it is the recipient of another…

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News

Avila Signs Partnership Expanding Access to Online Graduate and Working Adult Student Undergraduate Programs

June 2, 2022

KANSAS CITY, MO, May 25, 2022 – Yesterday, Avila University signed a partnership with Academic Partnerships (AP), expanding access to the university’s online graduate and…

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News

St. Cloud State University’s Herberger Business School Works with Academic Partnerships to Launch Online MBA Programs Aimed at Working Adults with Real-Life Experience

April 5, 2022

April 5, 2022 – St. Cloud State University is teaming up with Academic Partnerships (AP) to expand its high-quality and affordable MBA degree offerings to…

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News

Academic Partnerships Wins Comparably Awards for “Best Places to Work in Dallas” and “Best Marketing Teams”

March 31, 2022

March 31, 2022, DALLAS, Texas – Academic Partnerships (AP), a leading higher education online facilitator, is proud to announce it is the recipient of two…

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News

Carleton University’s Sprott School of Business Teams Up with Academic Partnerships to Launch Fully Online MBA Program

March 24, 2022

DALLAS, March 24, 2022 – Today Carleton University’s Sprott School of Business, in Ottawa, Ontario, announces a partnership with Academic Partnerships (AP) to expand Carleton’s…

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News

Academic Partnerships to Present at the Virtual WPI 2022 HBCU Forum to Discuss Innovation in Online Higher Education

March 7, 2022

DALLAS, TX – March 7, 2022 – Academic Partnerships (AP) today announced that Tekoya Boykins, Doctoral Candidate,  Assistant Director, Academic Services and Products at AP…

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