An article written by Academic Partnerships, Reaching the Evolving MBA Audience, is featured in the April 24, 2023, issue of Insights, the monthly e-newsletter of AACSB.
The article offers key takeaways on the growing appeal of online MBAs among student audiences from the dual perspective of AP as a partner with university business schools helping facilitate their online MBAs and as a member of AACSB’s Business Education Alliance.
The success of the Sprott School of Business at Carleton University in Ottawa, Canada, in collaboration with AP is featured as an example of how a program facilitation partner can help business schools nimbly tailor their online MBAs to fit the evolution of the marketplace. The article also outlines other macro trends with a focus on the changing educational needs of nontraditional students, who comprise the majority of those who enroll in online MBA programs.
AACSB is a leading international quality accrediting agency for collegiate business schools and their programs.