DALLAS, June 26, 2018 — Academic Partnerships (AP) today announced the appointment of Karmela Gaffney to the role of Vice President of Integrated Marketing. In this role, Karmela will lead a team of digital, analytics and creative experts to drive growth and performance on behalf of AP partner universities.
"I am delighted that Karmela joined our leadership team and know that she will be a strong contributor to the continued advancement of AP's marketing capabilities. Her depth of omni-channel experience, strategic thinking and strong performance orientation will bring immediate value to our efforts," noted Randy Best, Chairman of Academic Partnerships.
Karmela comes to AP from the University of Phoenix (UP), where she served as Vice President of Digital and eCommerce Marketing. In this role she oversaw the strategy and execution of all UP's online marketing efforts, including student acquisition and retention. Prior to her time with UP, she spent 20 years in the hospitality industry serving as Vice President of Digital Commerce for Choice Hotels International as well as Managing Director of Marketing and eCommerce for Best Western International. Karmela holds a B.A. in Journalism from Arizona State University.
"I am excited to join the Academic Partnerships team and look forward to supporting our university partners in their efforts to bring accessible and affordable online education to more students," shared Karmela.