The AP HigherEdge®
At Academic Partnerships, our business is assisting universities in bringing to life education that is high-quality, affordable and workforce-relevant—by facilitating the growth of highly competitive, accelerated, fully online programs.
Our AP HigherEdge® model of integrated university, marketing and student support services maximizes our partners’ online growth goals with a commitment to student success.
University Services
We prepare universities for success
Academic Partnerships’ dedicated teams guide each university partner’s growth path from the start, assisting in the adaptation of existing systems, processes and technologies and serving as mentors in teaching and learning best practices to support online instruction. Our faculty support approach equips faculty and staff with the information, tools and resources to design and deliver successful online programs with a commitment to student success.
Mitigating risk with a proven model
We join forces with higher education partners using a time-tested, fully integrated services model managed by Academic Partnerships’ Partner Support team. This approach gives universities practical strategies and a reliable process for implementing fully online programs. Our pre-launch AP HigherEdge® University Services feature:
Market insights to inform program development
In-house experts in business, education and healthcare
Project management for optimizing operations
Faculty training systemized for online instruction
Course carousels to support accelerated programs
Transparent communication from a single point of contact
Academic Partnerships’ commitment is to preserve and enhance the brand integrity of universities while expanding their market share through online programs that serve as both enrollment streams and contingency plans. Our record of scaling growth and revenue for our partners is unmatched. See our results
“Academic Partnerships helped grow our online enrollment exponentially, from 170 students in spring 2018 to nearly 3,000 this spring.”
Integrated Marketing Services
We promote brand and program offerings
Academic Partnerships serves as a virtual digital and creative agency, creating direct response marketing assets that focus on recruiting and retaining students for online programs that fit their goals. We execute data-driven marketing plans for digital, traditional and field sales channels, continually refining their performance to meet and exceed partner expectations.
Maximizing marketing to millions of potential students
Academic Partnerships’ dedicated digital and creative marketing teams surmount a competitive digital environment by devising strategies that fill each partner’s prospective funnel with highly qualified students who enroll and go on to complete their online degrees. We apply depth of experience enriched with digitally integrated insights to sharpen our understanding of education trends and attract audiences who are college-ready. Our performance marketing practices include:
Data-driven analytics and A/B testing
Performance-based digital and integrated media
Brand-lifting SEO/organic content creation
User-centric optimized digital assets
Industry-leading field sales marketing support
Ongoing performance analysis and optimization
“In its first year, our partnership with AP is already a big success for both Longwood and our students…The AP team has been very easy to work with and added tremendous value and expertise.”
Student Support Services
We produce successful students and graduates
We serve dreamers and doers—adult learners who need to access meaningful education and attain relevant and resilient skill sets by earning their degrees online. Our student support teams travel that path alongside them, offering motivation and inspiration every step of the way.
Fostering dynamic student experiences
At Academic Partnerships, we are only successful when our university partners’ students achieve their education goals. Academic Partnerships’ AP HigherEdge® student recruitment and retention model is high-touch and highly responsive to give each individual the informational and relational support they need throughout their student journey. Our cascade of communication begins with initial inquiry and follows through application, enrollment, progression and program completion. We provide:
Initial qualification of students
Assistance with application and enrollment processes
A structured cadence of multichannel communications
Referrals to university resources
Outreach to inactive students
Ongoing support to prompt course-by-course persistence
Academic Partnerships’ Enrollment Services specialists act as a natural and transparent extension of the university and provide prospective students with essential guidance on programs, application and documents requirements, deadlines and enrollment steps. Our Retention Services specialists are expert guides helping to onboard new students, remind students of tuition and enrollment deadlines and serve as ever-supportive success coaches throughout their journey.
“The key to such partnerships has been finding the overlap in our respective institutional missions. Academic Partnerships, for example, shares our goal of increasing student access, affordability and ultimately student success, with offerings that allow students to pay by the course.”